Dancehall artist Serani got a boost from seven-year-old Lottie Tute when she joined him on stage at the Manchester Caribbean Carnival at Alexandra Park in August, and recited his 2008 hit No Games word for word.
The song, which had been surging in popularity since 2017, was boosted further after videos of the heartwarming exchange went viral, with a few clips racking up millions of views on TikTok. It was certified platinum (600,000 units) in the UK last Friday (October 21), two years after it was certified Gold (400,000 units) in the country. Interestingly, it had taken No Games over nine years to achieve Silver certification, when it surpassed 200,000 units in 2017.
Serani, 40, couldn’t be happier about the boost he got from his young fan and the entire UK massive by extension.
“The way I see it, you put out good energy in the world; you’re bound to get back good energy. The music mek wi happy and the both of our (him and Lottie) energies together was just nothing but love,” he told DancehallMag from New York where he’s currently promoting new music.
“We did a lot for each other that day. I’m happy that we met and I’m happy that UK loves my music that much. When I went back there, I did it to reconnect and it became a lot more than that. I got support from Lottie, and I love her for it,” he added
No Games was released on the Unfinished Business riddim created by Serani’s own Daseca crew and Linton “TJ” White. Fabian Marasciullo is credited for mixing the catchy, upbeat track, while Dancehall producer Dave Kelly is also credited for the instrumental’s Stink/Showtime riddim influences.
According to Serani, whose real name is Craig Marsh, the platinum certification is a monumental moment for his career, as it is reminiscent of accomplishments by other Dancehall greats.