Kranium says its time to stop comparing dancehall and afrobeats.
One of the emerging genres that has been getting a lot of attention lately is afrobeats. Dancehall deejay Kranium, whose real name is Kemar Donaldson, believes that’s because it has a much larger fanbase and is simply getting its time in the sun. The “Nobody Has to Know” singer shared his opinion while being interviewed on The Fix podcast. The interview was uploaded to YouTube yesterday, January 14. Kranium explained that he believed that dancehall had its heyday, similar to afrobeats now, back in the 90s. He said other genres like R&B and Hip Hop were also once the sought after music and that afrobeats is just getting its recognition now.
“I don’t think there need to be a comparison between dancehall and afrobeats and the reason why me always say this is because when dancehall had their golden era in the 90s to 2005. We had Sean Paul, we had Shaggy, we had Beenie Man, we had Brick and Lace, we had Elephant Man, we had Wayne Wonder for example. I could call seven artistes whose doing great on the mainstream market,” he said. He added, “Afrobeats is having their moment and everything is hot so everything is overshadowed.”
The artiste said though that he was very encouraged by the direction that dancehall is heading in right now.
“Me just love the fact that dancehall is a young fan-based driven music and it ah very fast music and right now it’s been a while me can identify 10 different artistes. I can call 10 different artistes that I think have the potential to be big,” he said. He added that it’s been a long time since he could say that and that he felt the entire island is on “fire” putting out good music. He added, “Dancehall is in a great space of creativity and me love it.”
Kranium went on to say that he doesn’t believe there needs to be any comparison between the two genres and explained that he thinks afrobeats simply has a better demographic to work with. He said the genre had a lot more listeners because of the number of fans that are available for them to push their music to. This, he said, was very different when it came to dancehall because the population that the music is presented to is much smaller.
That being said, he was still very impressed with how dancehall artistes have been evolving and have become very innovative with their music. That’s why he believes that artistes should just focus on putting out good records and forget the comparisons being made.
“When it comes to dancehall we can’t say the same right now but it makes no sense to fight an emerging music that is now getting its props,” he said. He also called on dancehall deejays to be more patient when they put out work. This also means finding the right sound.