Four years after releasing her The Way I Are (Natural Woman) song, Reggae singer Etana, is being labelled a fifth columnist, after seemingly making a full about-turn with her once-Afrocentric image, donning instead Eurocentric wigs, lash extensions and heavy makeup.
The back-tracking comes 13 years after The Gleaner’s Outlook Magazine described Etana as a “young singer who rejected the words and image of the sexy dancehall genre in favour of visible lifestyle defined by Rastafari” in a 2007 article. She had also said that she had a life-defining moment when she felt deep shame when she saw a five-year-old singing and dancing to a raunchy tune which she had sung noting: “I could not believe I had introduced that to her”.
“I say Rasta because it has everything to do with nature, Mother Earth and everything natural…” Etana had told the newspaper at the time.
She also told the interviewer that she got tired of doing videos in lingerie, and “not wanting to be labelled a temptress, she had shed the sex symbol image for natural hair, a new healthy diet and long skirts, and was at the same time “listening to Sizzla, Capleton and Marley talk about the black experience and embracing all that is natural and good”.
However, on her new Proppa music video from her collab with Ghanaian singer Stonebwoy which was released on Thursday night, the I Rise singer sports a long, sleek wig, moving away from her trademark Afrocentric hairstyles and garments.
The August Town native had also posted an image of herself with a seemingly svelte figure on her Instagram page, which has been attracting a lot of attention on social media, including speculations of plastic surgery. According to the STAR, Etana put together a team “comprising make-up artist Nyvra Dorelus, hairstylist Aminda Rickets, and stylist Sashon Burton. She slipped into a dress by Melissa Dunkley of Mdiz Collections and called upon the skills of photographer Marvin Bartley, and together that gave the singer that ‘wow’ effect.”
The comments across various IG pages about her trim, hourglass figure over social media have ranged from admiration to outright scorn, as well as many indicating that at first glance, they thought it was Dancehall artist Ishawna.