No one believed that Latifa Brown would turn into Dancehall’s Princess “TIFA”, one of the hardest working women in Dancehall. Showing Jamaica, and the world, Life isn’t what you have, its what you make of it, and if you follow your dreams nothing is impossible.
Tifa’s interest in music developed from a very young age, listening to musical legends such as Earth Wind and Fire, Patti Labelle and Aretha Franklin. Growing up with her stepfather, Sampalue, the reggae producer who assisted in the building of several music careers such as Lady Saw, gave her a deep-rooted love for Dancehall music. While attending Wolmers Preparatory, Tifa was actively involved in the School Choir, Drama Club and Wolmers Dance Troupe.
As recognition for her choreography talents grew, so did her passion for singing and songwriting. In early 2005, she decided to put her music first, recording on her stepfather’s record label Diamond Rush Records. She also collaborated with a number of his artists as well as others and sang backup for a short while. Tifa has since teamed with most producers in the Jamaica music fraternity.
Tifa worked really hard in the studio to produce highly talked about singles such as “Kitty Police” for TJ Records on the Show off Riddim. It was the single “Crawny Gal” on the Dem Gal Sitt’n Riddim, produced by Ward 21, that showed Jamaica who TIFA was.The compilation CD was in Japan where it was released, where it received rave reviews worldwide. It was the next single “Bottom of the Barrel”, that catapulted her career to the next level.
The single was a HUGE radio hit, as well as the video which was nominated for quite a few awards. Last year Tifa has also released the joint effort mix CD entitled “TNT – 3 The Hard Way” with labelmates Natalie Storm and Timberlee, produced by New York ‘s famed DJ Max Glazer and The Federation Sound, which was dubbed “the maddest mix CD ever.” In 2008, Tifa did an extensive tour of Europe with her labelmates and mentors Ward 21, which was very successful, from which she became the first female Reggae/Dancehall artist to perform in the Czech Republic.
Tifa has been busy spreading her infectious rhymes and captivating performances in the Caribbean and North America. Tifa presently is working on her first and upcoming album entitled “Sex, Love & Lies,” which hopefully will have an international release. The year 2009 stated, Tifa started the year off, with her most recent hit “Spell it Out”, produced by powerhouse Ward 21.
Hard hitting Dancehall single, that let every one know, that T-I-F-A is here to say. The video for the single, shot by Dexter “3D” Pottinger, made the single unstoppable on television and radio. Other singles followed, “Tick it Like a Clock” on Stephen McGregor’s Boasty Riddim; and “God Blessed,” produced by Equiknoxx Music, which is a Dancehall ballad revealing Tifa’s versatility, not only as a DJ but also as a singer.Brown, also joined the cast of RETV’s High School Tour, as well the Digicel and RJR cross country tours road shows.
Tifa’s most recent single, entitled “Without Warning” was produced by Esco from 111 Productions, on the La Perla Riddim, has really taken Jamaica without warning. Tifa has created a name in the business, as a lyricist, everyone wanting to hear what she has to say and also as a hardworking talented young women.
With a strong and experienced management team behind her, headed by Otis Davis, alongside Ward 21. There is no doubt that this Dancehall Princess will be felt by the worldwide.